In recent years, consumers, especially young people, have been shifting toward sustainable consumption trends. This seems to contradict the core principles of fast fashion.

To meet the changing demands of consumers, fast fashion retailers have demonstrated their commitment to sustainability through initiatives like improving materials, efficiently utilizing natural resources, managing post-consumer products, and ensuring labor rights.

But is the sustainability journey of fast fashion brands genuinely effective, or is it merely a form of "greenwashing" to mislead consumers? Let’s explore this topic in Episode 8 of E-motion!