In recent years, consumers, especially young people, are gradually shifting to sustainable consumption. This seems to be going against the core elements of fast fashion.

Responding to consumers' need, fast fashion retailers demonstrate their commitment to sustainability through innovative materials, efficient use of natural resources, product handling after consumption, ensuring the rights of workers, etc.

Is the sustainable transformation of fast fashion brands really effective or just a way to greenwash and mislead consumers? This E-motion episode will dig into this issue.